Racing wheelchair designed for Paralympics athletes to provide better and safer performance during match
Hephaestus
Hephaestus
Numotion debute it's own customized product to bring up the brand awarness
Insights
1, Numotion has already build up the product and technology network in the wheelchair service field. So it has the base to develop it's own product line.
2, Numotion has well reputation, but not very well-known, so the brand can sponsor Paralympics athelets to bring up the brand awareness
Numotion has done very successful job in customized services, each mobility device has been customized for each in each individual customers.
Numotion has various connection with different companies and factories
Numotion has thousands of employees to help customers to customize their own mobility devices and solutions for each individual’s problem
Some of numotion’s employees have mobility issues, and they have better understanding to mobility disability,
so they knows what customers needs and wants better than normal people.
Numotion serves over 250,000 customers across 140 locations and more than 2,500 employees. Known for its industry-leading customer service
The Partner company NOW Tech has been developing advanced technology that help people with mobility
problems. These technologies can be used for Numotion to create better support for people’s daily life support
Softwheel has partnership with Numotion, and they developed a lot of advanced technology for wheels, which Numotion could use the resources to develop mobility devices that can help people with their daily movement
Target User
Numotion target users are professional Paralympic wheelchair racers
Attributes
Unlimited Empowering
Intelligently Independent
Provides customers ability to do things they always want
Provide the intelligent solution to provide independence to the customers
Meticulously Protective
Provide certain protection to people in different situation
Market Research
Major Problem
The major problem of wheelchair racing is that racers stay very close to each other, and whenever they need to make turns, they have a great chance to lose balance and lead to accidental fall.
Visual Language
Styling - Speed Form
The color of this kind of design is mostly neutral, grey, black, and white. This type mainly delicate for the athletes and outdoor explorer
Joyful
This color category is based on Numotion orange to get the wild active, lively feeling
Steady
This color category is based on Numotion blue, to provide steady safe styling feeling
Sketch
Hephaestus
By providing a Gimbal mechanism, we can ensure users to be safer during turning. When accident happens, people would have better self control of their center of gravity
Gimbal System Structure
The Gimbal structure would tiled to keep the center of gravity to the center to prevent athletes to fail during turning
The 3D printing backrest would fit with athletes' back and support them however they move their body.
Brake
Compensator System
Steering
National Team Color
