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Jacuzzi sponsored project --- sub-branding for younger generation
Persona
Products
Ace is an arcade hot tub. Through gaming, we provide users better experience exercising. Also, by using the water to reduce the over work out damage to the body
ACE
Ace is designed as a ship form since it's a virtual fun experience in the ocean gaming adventure
Some customers can sit in the back to enjoy the hot tub spa and also enjoy watching the game match
By using the water pressure from jets we can offer users a more immersive gaming experience
The users would use the control pad under their feet to interact with the setting and gaming
Cocoon
Cocoon is a hot tub provides for users to stay closer with their friends and family when they are far distances. And also provide the user the play with virtual gaming as well
In the front and back, the window can be slid open for users to have fresh air while sitting inside for a long time.
The door by two sides and windows are in a darker color to block lights to provide privacy and also provide a more immersive experience
Inside the hot tub, there is a projector attached to the higher roof and offering users the virtual gaming experience, also virtual face timing to chat with users' friends and family
Peanut
The shape is designed like peanut as it's named which wraps around the couples together
Peanut is a hot tub designed for couples to enjoy relaxation together, and reduce their tiredness from work
The cover of the hot tub is designed foldable, which could turn into a table for the user to place their drinks, snakes, and phones
Concept Store
Galleria
The Launch of our Galleria by Juvenn showroom marks the beginning of an exciting new chapter for our business, enabling us to engage more effectively with hot tub experience.
Changing room to the hot tub experience
Information desk/ counter
Cafe - drinks & food
Outdoor experience center
Outdoor experience center
Outdoor experience center
Brand Attributes
Positioning Matrix
Social Harmony
Ecological Sustainability
Holistic
Wellbeing
Brand Attributes
Versatile Entertainment
Intelligent
Personalization
Optimal Efficiency
Research & Development
Insights from 300+ survey research
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Wellbeing related features are consumers’ top choices.
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Entertainment feature is a trending topic as well.
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Socializing is essential for users especially during COVID-19.
Key Business Drivers
Takeaways from research & discover
Design Process
Visual Brand Language
Product Packaging
Skincare product
Skincare product
Skincare product
Skincare product
App Interface
Media
App Ads
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Poster
Poster
Restore, Refresh, Rejuvenate
Team members:
Graphic: Mikka Huang,
Environment: Jieun Hwang,
Product: Lance Li
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